Where Phillips Creek Ranch backyards become resort destinations.

Frisco, Texas is no longer a suburb chasing growth — it's arrived. With a median household income north of $130,000, some of Collin County's most architecturally ambitious homes, and a homeowner demographic that researches everything on Instagram before making a phone call, the Frisco pool market demands craftsmanship that can stand up to serious scrutiny.

North Texas Custom Pools has built more than 120 pools within Frisco city limits alone. We understand the planning process at Frisco's Development Services department, we've navigated every HOA architectural review committee in the city — and we've learned, project by project, what each neighborhood expects. A pool in Phillips Creek Ranch demands different design sensibilities than one in the newer Richwoods section off Stonebrook Parkway. We know the difference.

Most Frisco lots in the $800K–$1.4M range run between 8,000 and 14,000 square feet of usable backyard space — enough for a generous pool, raised spa, and outdoor living zone without compromise. Our average completed project in Frisco is $82,000, encompassing a 450–600 square foot pool with spa, Pebble Tec finish, travertine coping, and a full Jandy automation package. But we've built everything from elegant $65,000 geometric pools in Villa Lago to $140,000 resort suites on oversized Starwood lots.

The families we work with in Frisco aren't shopping by price alone. They're looking for a builder who shows up to the design consultation with a rendered 3D concept already drafted for their specific yard — not a catalog of options to sort through. That's how we work. Our design team reviews your plat, your home's architectural drawings, and your HOA's design standards before we ever knock on your door.